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Fujifilm GF 30mm F/3.5R WR

Today Fujifilm expanded the GFX system with their second ultra-wide lens for Medium Format. The new Fujinon GF 30mm F/3.5R WR is equivalent to a 24mm prime on Full-Frame, giving the same 84° diagonal angle-of-view. This prime lens is designed to capture over 100 MP of resolution and offers a moderate aperture of F/3.5 which is similar to F/2.8 in 35mm-terms.

As part of a ultra high-end system, the GF 30mm F/3.5R WR is built with exceptional image quality and is both fully weatherproof and freezeproof to -10C.  Although it weighs 0.5kg, this is a relatively light lens in comparison to the rest of the system. A manual aperture-ring controls the aperture from F/3.5 to F/32 or leaves it on Automatic. The iris is made of 9 rounded blades to produce smooth bokeh. This lens can achieve a 0.15X magnification at its closest 32cm focus-distance.

Adorama and B&H Photo are ready to take preorders for this $1700 USD or $2300 CAD lens that is expected to ship by early August. As always, these reputable stores only charger your credit-card when the product ships while ensuring to be among the first to enjoy this new lens.

Simultaneously with the announcement of the new Fujinon GF 30mm F/3.5R WR, Fujifilm announced their most significant firmware update ever. The new 4.0 firmware upgraded the GFX 100 with video output via HDMI. Either 4K Ultra-HD or Cinema 4K, which has a slightly wider 17:9 aspect-ratio than the standard 16:9, can be output in 10-bit over HDMI at 30 FPS for recording by an external device. With this update, the GFX can simultaneously record the same video rendered with the selected Film Simulation, in F-log or HLG to an internal memory-card. Throughput of 100 to 400Mpbs are available while RAW output is supported in 4K Ultra-HD.

This firmware improves photography with new Film SimulationSmooth Skin Effect, Color Chrome Blue and better autofocus performance, including Face/Eye-Detection and Focus-Bracketing. A 2.0 firmware version for the GFX-50S and GFX-50R was also introduced to bring these photographic improvement to their respective cameras.

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