Just after Sigma announced their 14 megapixels SD14, people complained about the way megapixels are counted, again. In fact, this is not a new complaint, people complained about the Fuji Finepix F700, the predecessor of the current Fuji Finepix S5 Pro.
The truth is that Sigma is just as wrong as every other digital camera manufacturer. A pixel is short for pixel-element and should have full-color information. On standard computer monitor, a pixel is composed of 3 sub-pixels. Each sub-pixel being one color component. Therefore, a 3 megapixels monitor has roughly 3 million pixels or 9 million sub-pixels.
When most digital camera makers measure megapixels, they count the locations on the sensor which individually accumulate photons. An accurate term for these is photosites. A standard sensor is monochrome by nature, so a Bayer filter is placed over it. This turns each photosite into a sub-pixel. Therefore a camera normally labelled as having 6 megapixels actually has 6 mega-sub-pixels.
The Sigma SD14 is different because it uses a Foveon sensor which does not use a Bayer filter. For that reason, Sigma multiplies the number of photosites by 3. After all, everyone else counts sub-pixels as pixels, and their photosites are therefore worth 3 pixels! The truth is that the SD14 has 14 million thirds-of-pixels. And a standard 10 megapixels DSLR has 10 million sub-pixels. The different is simply the spatial arangement of the sub-pixels. In the case of a standard sensor, each sub-pixel is at a different location relative to the image. In the case of a Foveon sensor, there are 3 sub-pixels at each physical location.
As for Fuji, their SuperCCD SR uses two photosites per pixel and a Bayer filter with each color covering one pixel and therefore two photosites. The two photosites are used to capture information for a single sub-pixel but with a greater dynamic range because the pair have different light sensitivities. Originally, Fuji used their first SuperCCD SR in the Finepix F700 which was labelled as a 6 megapixels digital camera. In fact, it had 6 million photosites. These photosites were combined into 3 million sub-pixels which were used to interpolate an image. Later Fuji introduced the S3 Pro with the same type of sensor and labelled it as 12 megapixels. Recently, with the announcement of the S5 Pro, Fuji refined its terminology to clarify that the S5 Pro has 12 million photosites which are combined into 6 million pixels (which are in fact sub-pixels). Its not entirely correct but its no more wrong than Sigma’s description of the SD14.

Generally, not only do these lenses have a short zoom ratio, they also have narrow maximum apertures. The Sony 18-70, for example, is quoted at 18-70 F3.5-5.6. In practice, the maximum aperture drops very fast: F4 around 20mm, F4.5 around 24 and F5.6 already at 35mm. This means that more light is quickly required as you zoom in. It also causes the camera to focus more slowly, particularly near the telephoto end of its zoom range.
Lets make a parallel for the digital camera world: Suppose that a company, lets call it BCB for Best Camera Brand, produces a digital camera superior in every way to every other digital camera on the market. To produce that camera, the BCB-1, they put billions into a decade of research. To recover those costs and cover expensive materials, the BCB-1 retails for $500,00 USD. Now, suppose that after selling these cameras to everyone who can afford it, BCB is still at a great loss. At that point, they decide to produce the BCB-10, a lower-cost camera with a price-point under $1000 USD. How good would the BCB-10 be? Would it be superior to every other camera in the market except the BCB-1. It all depends on what corners they cut to bring the price down. The important point is that no one can tell without actually testing the camera and that the superiority of the BCB-1 does not imply the superiority of the BCB-10.