No, I did not miss the announcement for the Sony SLT cameras. I was just floored by it and could not react until now
Yes, the SLT announcement is that big. There are important reasons why, which lie in what this type of cameras could be capable of. The first two models introduced, the SLT-A55 and SLT-A33, appear to be both very capable in unique ways but there could be even more to come.
As a quick recap, Sony introduced two new cameras called SLT-something where the SLT stands for Single Lens Translucent. It’s not a coincidence that the first two letters are the same ones that make up SLR. The difference lies in the T which stands for Translucent Mirror versus the R which is a Reflex Mirror. With a translucent mirror, there is no flipping up and down and, more importantly, no blocking of the AF and metering sensor during an exposure. While in theory there could be an optical viewfinder in such a camera, it would be very dark and not have any of the advantages of EVFs. I’ll go into more details about this further down.
Externally, these cameras look like small DSLRs. They have a lens mount which accepts standard Alpha lenses, the same as other Sony DSLRs and the Konica-Minolta ones before that. They have a sculpted body with deep hand-grip, viewfinder with rubber eye-cup and an integrated flash. Internally there are a lot of similarities too. The most important is that these cameras use the same 1.5X crop CMOS sensors as some of the latest DSLRs. This means that the A55 and A33 can capture 16 and 14 megapixels images, respectively, up to ISO 12800. They also both record full HD video at 1920×1080 @ 30 FPS in AVCHD format.
Although a lot is in common with modern DSLR cameras, SLT cameras have some very important capabilities. For photography, the headline-grabbing specification is 10 FPS continuous shooting with full-time continuous autofocus. 10 FPS is truly very fast and only a select and very expensive few DSLRs can do it. The main reason why it is difficult to shoot at 10 FPS for a DSLR is that the mirror has to flip up and down at 10 FPS. The shutter too but a reflex’s mirror is much heavier than its shutter. It takes time to move the mirror up and down and while the mirror is down, a normal camera cannot autofocus. So, when DSLRs shoot at such speeds they actually don’t continuously focus on the subject, they simply guess when the subject would be. This is called Predictive Autofocus. At 10 FPS, there has to be much less than 1/10s between each frame and that is not enough time to autofocus in most situations. An SLT camera on the other hand can focus between and during the exposure. It can therefore perform its calculations and tracking continuously.
The second more important advantage of the SLT model is for videography, which is likely the reason why Sony created these two cameras. Up to now, DSLRs have been coming out with video capabilities but usually suffered mostly from their inability to focus during video recording. Recent advances let some DSLRs use contrast-detect AF while recording video but that is much slower than phase-detect autofocus normally used in DSLR cameras.
The final important key is the use of an EVF rather than an optical viewfinder. An EVF has the advantage of showing images and video as seen by the sensor. This means that exposure, white-balance, dynamic-range and such can all be taken into account. With a good system, an EVF can show exposure rather accurately and even a heads-up live-histogram. This greatly reduces the need to check exposure after the picture, aka chimping, and missed exposure. This is what Live-View has been about… Seeing 100% of the results before taking the picture. In practice, small discrepancies can exist but compared to an OVF, the preview is much more realistic. Incorrect white-balance should be a thing of the past too with an EVF.
The traditional EVF has had two drawbacks. First off is the lack of precision. EVFs made it very easy to see exposure and color but made it very difficult to see focus. This is changing since the introduction of 1.44 megapixels EVF that are extremely precise. It will not be long before we can produce EVFs more precise than the human eye. The next is the display lag. There is some circuitry that reads the sensor and produces the image seen on the EVF. The time it takes to operate this creates a lag. Although such lag is measured in fractions of a second, it is noticeable when following action and fast-moving objects. Over time this will improve too. We just have not seen how much this is a problem with these new cameras.
In movie-recording mode, EVFs also shine. They give an eye-level view of the video being recorded as well as stability and framing precision which is much harder to obtain when holding a camera away from your body. With normal DSLRs, movie-mode is always done in Live-View, so the rear non-eye-level LCD has to be used. Sony intended to add video to DSLRs when they could offer something truly distinctive, and they did in the form of these SLT cameras. This is probably not the only solution, there are others, but the importance is that Sony is presenting a solution to enable continuous AF while filming. Another solution would exist by following Fuji’s example, with their apparent mastery of complex sensor circuitry. In their recently announced compact F300 EXR camera, Fuji has created a sensor which can capture images and perform phase-detect AF at the same time. Of course, there could be even more ways. It really does not matter how it is achieved, what is important is to give the most complete movie recording mode possible, to capture the market of photographers who occasionally do video and do not want to carry a video camera as well as a still camera.
The 16 megapixels SLT-A55 will be available in October and can be already pre-ordered from BHPhoto. They also accept pre-orders for the 14 megapixels SLT-A33.

Along with the announcement for the Nikon D3100, 4 new lenses were quietly introduced:
The thirds lens covers the 24-120mm range with a constant F/4 aperture. On a full-frame DSLR, this gives an ultra-wide field-of -view at the wide end and a short telephoto at the long end. This is also an excellent travel lens, covering more architecture, landscape and indoor subjects and less street and wildlife than the previously mentioned 28-300mm lens. Both offer Nikon’s VR II system and which one to choose will largely depend on personal photography style.
The new NIKKOR lenses are scheduled to be available beginning September 2010, at the following suggested prices:
Nikon made an impressive announcement earlier today. Their new D3100 DSLR brings both 1080p HD video recording and continuous auto-focus while filming. This also happens to be an entry-level DSLR which budget-conscious buyers will sure to appreciate instead of envying such new features on a high-priced model instead.
Today Nikon updated the world’s only digital camera with a built-in projector. The new model, the S1100pj comes with a 40% brighter, 14-lumen internal projector complete with built-in stand and an easy-to-use touch screen interface. The Nikon Coolpix S1100pj can project an image up to 47″ from over 7′ away. The camera portion has also been updated to a class-leading 14 megapixels sensor capable of HD 720p movie recording with easy projection playback.
Along with the new S1100pj, Nikon is also introducing the Coolpix S5100 ultra-compact. This 12 megapixels model has a bright 2.7-inch LCD display, stabilized 5x optical zoom lens. Its sensor is capable of ISO 3200 at full resolution. The Coolpix S5100 also adds a new tripod detection function found on premium Nikkor lenses. This function detects handheld or tripod shooting and automatically selects the ideal exposure, ISO sensitivity and shutter speed in order to reduce image blur.